Choosing Gold | The PNG Jewellers Story by Saurabh Gadgil: Inside The Mindset That Built PNG Jewellers

When family, business, and identity fracture, what do you hold on to? Choosing Gold is the story of PNG Jewellers. A story shaped by intent, tested by crises, and defined by the standards it refused to lower. At a time when shortcuts often promise quick recovery, this is a narrative about choosing the harder path, staying true to values, rebuilding credibility one decision at a time, and growing without losing the soul of the enterprise. It traces a leader who stepped into the family business with purpose and held excellence as a daily standard, even in the face of division and repeated setbacks. Written by Saurabh Gadgil, the sixth-generation custodian of this legacy, this book reveals how conviction, trust, and long-term vision can build institutions that endure. This is the story of PNG Jewellers. And of choosing what lasts.